About Us

Why Best of Mas®

1We Are Local — In the Truest Sense
We live Tuscany every day. We know its rhythm, its light, its silences. We understand when a village feels at its most authentic, when a vineyard reveals its character, when a moment becomes memorable. Our knowledge comes from lived experience, from walking these streets, tasting these wines, and being part of this culture year-round. Choosing Best of MAS means choosing insight shaped by proximity. It means experiencing Italy through the eyes of someone who belongs here .
When you trust us, you're trusting a friend who will help you discover the genuine and beautiful side of the area, far away from the typical tourist traps.
2We are Passionate and Knowledgeable
Every experience we offer has been personally tested, refined, and chosen because it resonates with us. Our knowledge comes from years of study, exploration, professional training, and lived experience. We continuously research and discover — not to follow trends, but to deepen our understanding of what makes this region extraordinary. If it doesn’t move us, we don’t propose it. If it isn’t authentic, it doesn’t belong.
3We are licensed professionals
We are licensed tourism professionals — certified tour guides, tour leaders, drivers, and sommeliers — with years of hands-on experience in the field. Welcoming international guests into our region is both a privilege and a responsibility. Many of our clients arrive from across the ocean, placing their time, expectations, and trust in our hands. We approach that trust with quiet seriousness and care. Travel is also part of our own lives. Experiencing other destinations as guests allows us to understand what refined hospitality truly feels like — the subtle details, the pacing, the discretion, the moments that stay with you long after returning home. This perspective shapes the way we host. It informs what we notice, what we refine, and what we choose to offer here in Tuscany. Each journey is designed with intention, supported by structure, guided by expertise, and delivered with natural warmth.
4Your Journey Is Designed Around You
Each guest arrives with a different rhythm and perspective. We begin by listening — often through a personal video call — to understand your pace and your interests. From there, we design an exclusive journey shaped around what matters to you and supported by our local expertise. Thoughtfully composed. Personally curated. Distinctly yours.

Who We Are

Francesca

CEO & Founder

Francesca's vision was born from a simple belief: that discovering Italy should feel effortless, personal, and deeply authentic — guided by true locals, with ease and authenticity.

With a solid professional background and an intimate knowledge of her territory, she carefully oversees the quality, style, and coherence of every experience. Behind each journey is her commitment to ensuring that what guests encounter is not only beautiful, but meaningful.

Ambra

General Manager · Sommelier · Tour Guide

Ambra joined Best of MAS sharing the same values and vision: a form of tourism that is authentic, respectful, and deeply connected to the territory.

Her passion for Italian culture, wine, and food is not simply an interest, it's part of how she lives and understands this place. She naturally represents the spirit of the territory, sharing its traditions, flavours, and stories with genuine warmth. She works closely with each guest to shape experiences that feel personal, harmonious, and truly memorable.

Ready to plan your authentic experience?